DETACON Digital Platform Transformation

Prepared for DETACON  ·  Prepared by 22Vision Consulting Group | Jalima Cook

A strategic redesign of the DETACON digital experience to better position the organization as a premier defense technology platform serving government, defense, and commercial partners.

Executive Summary

DETACON has evolved well beyond a traditional consulting firm. Today, the organization operates as a defense technology platform — connecting innovation, strategic partnerships, and mission-ready capabilities across government, defense, and commercial sectors.

The current digital presence no longer reflects the sophistication of the organization or the expectations of the audiences it serves. Decision-makers in defense and government evaluate credibility the moment they land on a digital property. A platform that underrepresents DETACON's capabilities creates unnecessary friction at the most critical point of engagement.

Vision Preview

The following concept visuals were provided by DETACON and represent the creative direction that will guide the redesign of the DETACON digital platform.

Authority

Visual language that commands respect from government and enterprise audiences from the first impression.

Clarity

Streamlined information architecture that guides every visitor to the right capability — fast.

Credibility

A design system that reflects the technical sophistication DETACON delivers in the field.

Project Goals

This engagement is defined by measurable outcomes — not feature lists. Every decision made throughout this project will be evaluated against these six strategic objectives.

1

Premium Brand Presence

Establish DETACON as a premium defense technology brand with a digital presence that matches organizational stature.

2

Superior User Experience

Improve site navigation and information architecture so every audience segment finds value immediately.

3

Clear Service Communication

Articulate DETACON's service offerings with precision … no ambiguity, no friction.

4

Audience Engagement

Increase meaningful engagement with government, defense, and commercial audiences through targeted content pathways.

5

Thought Leadership

Position DETACON as an industry thought leader through content, expertise, and platform design.

6

Scalable Platform

Build a digital foundation designed to grow alongside DETACON's expanding capabilities and partnerships.

Current Website Assessment

Rather than framing the current site as a problem, we see it as a strong foundation with significant untapped potential. The strategic opportunity ahead is substantial.

Current Strengths

Established brand identity with recognized market presence

Existing content foundation covering core service areas

Clear service offerings that demonstrate organizational breadth

Functional navigation providing a baseline user journey

Strategic Opportunities

Modernize the visual experience to match enterprise standards

Strengthen positioning for government and defense audiences

Improve information hierarchy and content prioritization

Increase conversion pathways and engagement touchpoints

Optimize the mobile experience for executive stakeholders

Create greater visual and editorial consistency across all pages

Scope of Work

Phase 1: Discovery & Strategy

Every exceptional digital platform begins with a deep understanding of the business, its audiences, and its competitive landscape. Phase 1 establishes the strategic foundation that informs every design and development decision that follows.

Stakeholder Discovery

In-depth sessions with DETACON leadership to align on vision, priorities, audience segments, and success metrics.

Site Architecture Planning

Development of a structured site map and navigation framework designed around user intent and organizational goals.

User Journey Mapping

Identification of primary audience pathways - government evaluators, commercial partners, and prospective talent - ensuring each has a clear and compelling route through the platform.

Scope of Work

Phase 2: Design System Development

A robust design system is the backbone of a consistent, scalable, and credible digital platform. In Phase 2, 22Vision develops the visual language and component framework that will further define the DETACON brand online.

Brand Visual Language

Typography, color palette, iconography, and imagery guidelines tailored for defense and enterprise audiences.

UI Component Library

A reusable library of interface components such as buttons, cards, forms, and navigation elements, ensuring design consistency at scale.

Design Tokens

Standardized values for spacing, sizing, and styling that enable rapid, consistent development throughout all phases.

Scope of Work

Phase 3: Website Experience Design

With strategy confirmed and the design system in place, Phase 3 brings the DETACON platform to life. Every page is designed with intent… visual hierarchy, content flow, and conversion pathways are engineered for the audiences that matter most.

Custom Homepage Design

A flagship page that immediately communicates DETACON's authority and capabilities- the first and most critical impression.

Interior Page Templates

Scalable page templates for service areas, capabilities, about, leadership, and partnerships - designed for both clarity and conversion.

Interactive Elements

Purposeful animations, hover states, and interactive components that elevate the experience without compromising performance or professionalism.

Mobile-First Design

Every page is designed with mobile as a first-class experience - critical for executives and stakeholders accessing the platform on the go.

Scope of Work

Phase 4: Development…

Phase 4 translates approved designs into a fully functional, high-performance digital platform. All development is executed to enterprise standards with scalability and maintainability in mind.

Wix Studio Implementation

*This is your current interface

Pixel-accurate development of all designed pages within the Wix Studio environment, preserving every design detail.

CMS Configuration

Content management system setup enabling the DETACON team to update and expand content independently post-launch.

Forms & Lead Capture

Contact forms and inquiry workflows configured to route leads effectively and support business development objectives.

SEO Foundation

Basic SEO configuration - metadata, page structure, and sitemap setup - positioning the platform for discoverability from day one.

Scope of Work

Phase 5: Responsive Optimization

A platform designed for senior government and commercial decision-makers must perform flawlessly on every device. Phase 5 is dedicated to ensuring the DETACON experience is optimized across all screen sizes — from large desktop monitors to mobile devices.

Desktop Refinement

Fine-tuning layouts, spacing, and typography for large-format screens where most enterprise stakeholders engage.

Tablet Optimization

Intermediate breakpoint adjustments ensuring a polished experience for tablet users across all major platforms.

Mobile Excellence

Full mobile review and optimization ensuring the platform is executive-ready on any smartphone, in any environment.

Scope of Work

Phase 6: Quality Assurance & Launch

The final phase ensures that every element of the platform performs at the highest standard before going live, and that the DETACON team is fully equipped to manage and grow the platform independently (if they choose).

This structured close-out process eliminates last-minute surprises, ensures stakeholder confidence, and delivers a launch that reflects the quality of DETACON's brand.

Deliverables

A comprehensive summary of everything 22Vision will deliver across all six phases of this engagement.

Strategy

  • Site architecture & navigation planning
  • User journey mapping
  • Content recommendations

Design

  • Custom homepage
  • Interior page templates
  • Full design system
  • UI component library
  • Mobile optimization
  • Interactive elements

Development

  • Wix Studio implementation
  • CMS setup & configuration
  • Contact forms & lead capture
  • Responsive layouts across all breakpoints
  • Basic SEO configuration
  • Performance optimization

Launch

  • End-to-end QA testing
  • Final client review
  • DETACON team training
  • Launch-day support

Project Timeline

This engagement is structured for efficient delivery without compromising quality. The following timeline reflects realistic estimates based on a collaborative workflow with clear feedback cycles at each phase.



Investment

This engagement is structured as a single, comprehensive investment covering every phase from discovery through launch. Rather than itemizing by task, this model keeps the focus where it belongs: on the value of the complete platform transformation.

All phases, deliverables, and launch support are included in the total engagement fee.
Payment Schedule 50% to begin and 50% prior to live launch

Optional Enhancements

The following opportunities represent natural extensions of this engagement — available to DETACON as the platform matures and organizational goals evolve. These are not upsells; they are strategic capabilities that compound the value of the core platform over time.

Ongoing Maintenance

Continuous platform support, updates, and performance monitoring to keep the site operating at peak.

Content Creation

Strategic copywriting and editorial development aligned to DETACON's brand voice and audience expectations.

SEO Strategy

A full search engine optimization program targeting high-value keywords for defense, government, and technology verticals.

Analytics Dashboard

Custom reporting dashboards delivering actionable insights on traffic, engagement, and lead generation performance.

Video Integration

Professional video direction and integration — capabilities reels, leadership profiles, and mission storytelling.

Email Marketing

Email campaign infrastructure and strategy to nurture relationships with government and commercial stakeholders.

Why 22Vision

At 22Vision, we believe exceptional digital experiences are built where strategy, design, and technology intersect.

Every project begins with a thorough understanding of your business objectives - your audiences, your competitive landscape, and the impression you need to make. It ends with a platform engineered to support long-term growth.

We don't simply build websites. We create digital experiences that communicate credibility, strengthen brands, and drive meaningful engagement with the audiences that determine organizational success. For organizations operating in defense, government, and enterprise sectors, that distinction is everything.

Acceptance


Upon review and approval of this proposal, the following terms confirm the commencement of the DETACON Digital Platform Transformation engagement with 22Vision Consulting Group.

Project Investment

Total engagement fee as outlined in the Investment section of this proposal.

Timeline

Estimated 5–6 weeks from signed agreement and receipt of initial project materials from DETACON.

Payment Schedule

Structured milestone-based payment schedule to be confirmed upon agreement execution.




22Vision Consulting Group  ·  Prepared exclusively for DETACON